Thursday, September 08, 2011
  Wroten on the Wind
For Alex Jay's blog on creating logos and lettering, go here.

I wrote the article below about the Wroten Lettering studio and its important contribution to EC Comics for Russ Cochran's hardcover reprint of EC's M.D. (1988). Here it is with a few minor changes. Margaret Wroten's quote in the next-to-last paragraph was a surprising revelation, since until then no one had ever mentioned the existence of a Manhattan studio where EC freelancers could do work.

                                     Wroten on the Wind

EC Comics used Leroy lettering by the husband-and-wife team of Jim and Margaret Wroten. On the Al Feldstein-edited titles the artists received pages minus layouts but with the Wrotens’ inked lettering already down on the boards.

Leroy lettering requires a collection of templates and a small handheld instrument, the scriber. An inked letter is produced by the penholder on one side of the scriber as the metal stylus on the other side follows the grooves in the template positioned an inch below.

EC’s extensive use of Leroy lettering, one suspects, derives as much from Bill Gaines‘ compulsion for neatness as it did from the reasons he offered in The Comics Journal #81 (May 1983): “My father, when he did Wonder Woman, and I have no idea why, used Leroy lettering… The older Wonder Womans were Leroy lettered by Jimmy Wroten, who started out as a salesman for Keuffel & Esser, who made, among other things, my slide rule. They were the big company for slide rules, for templates, for Leroy lettering. Leroy lettering mostly was used for lettering charts, engineering charts and so on, which it is beautiful for. How the hell it got involved in comics I don’t know, but it suited us very well because Al was a script-oriented person. Although he is an artist, and a pretty good one, when he started writing, he was more interested in the script than the art… Because Al used so many words, we found we could do it more clearly with Leroy lettering. If we had wanted a hand-letterer to work that small, to get all that copy in, it would have been very difficult for him. You’ll notice Kurtzman’s stuff has very light copy. He never liked Leroy lettering; he wanted the feel of the hand-lettering, so we used Ben Oda, a fine Japanese hand-letterer, who still works for DC and occasionally does something for us.”

While scripting directly on the boards used for the finished art, Feldstein penciled in the copy in a system advantageous for Wroten, as Gaines explained: “He would take his six, seven or eight sheets of paper, because we had a formula—it was either an eight, seven or six-page story. He’d take a ruler, rule out the panels, he’d letter right into the panels, he’d hold his lettering three lines down so the letterer could read what he was lettering, because he used Leroy lettering with templates, and he had to leave room for the template.”

Since all Feldstein-edited books, over a period of years, featured Leroy lettering, readers assumed Feldstein chose to use Leroy lettering as the ideal adjunct to his clean, crisp art technique, but in 1975, he told interviewer Ed Spiegel (Fanfare #1, Spring 1977) that this choice was not his preference: “I inherited that. When I joined Bill, they were already using it. I think it was a mistake. Harvey didn’t want any part of Leroy. But the fellow who did it for us, Jim Wroten, had this whole family arrangement, and we didn’t have the heart to take it away from them. Jim and his wife did it. We published all those years with it, and I think it made the books appear a bit static. But there’s another angle to examine, and that’s whether the heavy captions I did would have been harder to read without it. It’s not easy to sustain good lettering over a whole paragraph.”
M.D. #1: Joe Orlando art with Wroten lettering.
Jim and Margaret Wroten’s studio, Wroten Lettering, remained in operation for decades until Jim Wroten’s death in 1980. The couple, who first met in elementary school, grew up together in Baltimore. When I interviewed Margaret Wroten in 1986, she talked about the mid-1930s when Jim’s uncle helped him land a job at Keuffel & Esser in Morristown, New Jersey, leaving her in Baltimore. A year later, in 1937, they married. “Remember, it was the pit of the Depression,” she recalled. “You couldn’t get jobs. I had worked for the gas and electric company when he worked for Keuffel & Esser. I was just a housewife. He had been with them for about 18 months when we were married. Jim was about the best Leroy letterer around. He taught me how to do it. He demonstrated for Keuffel & Esser at different trade shows; that’s how he started doing it.”

He continued as a Keuffel & Esser salesman during World War II, exempt from military service because of his “confidential work for the government,” as she put it. Wroten Lettering began at the end of WWII when the couple, in 1945, joined William Moulton Marston (1893-1947) and others on the Wonder Woman team at 331 Madison Avenue.

“Jim quit Keuffel & Esser when we got our studio; he thought it would be a nice little business for the two of us to do together. Our studio was Doc Marston’s office. We were on the 12th floor. The art studio where Harry G. Peter worked was upstairs, right over us on the 13th floor. They had another artist, a girl named Arlene, who did backgrounds for him. Harry G. Peter was a nice old gentleman; he was just a nice person. We went out to Doc’s home several times, but after Doc died we never kept in touch with the rest of the family. He had an assistant who helped him write stories; her name was Joye Hummel. She married, and I think she’s down in Florida someplace.
Incredible Science Fiction #31: Wally Wood
“That’s how we started. We got started doing Wonder Woman, and through that we met Mr. Gaines [Max Gaines] and did work for him—because Doc Marston and Mr. Gaines were good friends. For Mr. Gaines we did Picture Stories from Science, the books on history and the story of The Bible. We worked on all of those.”

Wroten Lettering’s list of clients boomed in the post-WWII years. “We worked on EC Comics. We worked on Hillman Comics. And Victor Fox—we worked on some of his too. We did charts, and we did lettering on some romance magazines at 500 Fifth. At one time we had some help, but mostly it was just my husband and myself. I liked working with him, and I happened to like Leroy lettering. I think it’s a very fine kind of lettering."

In addition to the comic books, the Wrotens also lettered for comic strips—Bert Whitman’s syndicated Debbie Dean (1942-48) and Stan MacGovern’s antic angle on human behavior, Silly Milly (1939-50), which had little syndication but appeared in the featured slot at the top of the New York Post’s comics page. In Sinclair Lewis’ novel Bethel Merriday (1940) a character leaving New York remarks that they won’t miss the city except for Silly Milly. Once toasted in a “Stan MacGovern Night” at Leon & Eddie’s nightclub, the talented MacGovern became one of the more curiously neglected cartoonists of the 20th Century because his popular Silly Milly was never seen nationally. He abandoned cartooning in the 1950s, opened an unsuccessful East Rockaway, Long Island gift shop, and then worked at a Long Island furniture store. He was 72 when he committed suicide in 1975.

With the advent of EC’s New Trend, the Wrotens often worked evenings and weekends to keep pace with the ever-increasing number of words per page. “When we went into the horror comics, heck, the lettering on the horror comics practically took up half the panels. All you were getting was heads, a lot of heads. When we first got into the business, a survey was taken that said the concentration span of a child was very limited—and they said 35 to 40 words a page. Those you could turn out in 15 or 20 minutes. Bill Gaines was paying $2.50 a page. I’d count the words sometimes and find 400 to 500 words on a page. That’s a lot of words. The average way it used to be when comics were first done was with 35, 40 or 50 words a page, and you could do a page in 15 to 25 minutes or half an hour, depending on the words.; 400 to 500 words a page would take an hour or so. When it got so terribly heavy, I think we just reduced the size of the template. We had to go down to a #140 template, I think, because you couldn’t use a #175 with all those words on a page.

“We got it done. We always got it done. We worked night and day on those things. Many nights we stayed until nine o’clock to get something out that they needed the next day. We delivered and picked up our own work. This way we knew it got there; I don’t believe in that messenger stuff. Whenever they would finish the stories, they would give us a call; we would come down, pick up the work, do the lettering and take it back to them when it was done. We tried to proof everything before we sent it down. If Bill found a mistake or made a change, he would mark it off in blue in the margin, and then we would just correct it. Sometimes when there would be changes or he would want to do something else, we would put them on little strips, cut them to fit and put them on with rubber cement.” (This created a problem for reprints many years later when the rubber cement dried, and the tiny strips fell off.)

This exchange of pick-ups and deliveries kept the Wrotens actively involved with EC, since the procedure often necessitated traveling downtown to EC’s office three or four times a week. The Wrotens saw the EC artists not only at the annual EC Christmas parties but also in the course of their work, since the deadline pace occasionally required the artists to go to 331 Madison. “We just had one big room. It was a small office, but it was large enough for three boards. If they didn’t finish something, or if they wanted to make a last-minute correction, they could do that. Once in a while they would stop in and pick up work from us. If they needed to make a correction, we had pens and ink they could use. This didn’t go on all the time. This was just if they wanted to to do something quick or change something. Lots of time they would even bring up the work. Jack Davis used to come in, and Wood came in. We always had an extra drawing board, and they could sit down and do whatever they wanted to do.

“Bill had very good artists. We always got comic books. I had loads and loads of them. I gave them away. I shouldn’t have, should I? The last comic books we did were for EC, and then Jimmy just got out of it. He went into doing charts, badge cards, formulas for chemical houses and floor plans for trade shows all over the country. We sublet part of the studio during the 1960s. I gave up the studio after he passed on six years ago.”

Labels: , , , ,

Very informative article; I've always wondered who was behind the lettering. Al was right about the lettering looking static, even with the italics, bold italics, and changes in size. The placement of the lettering wasn't ideal, as some balloons have too much white space.

Anyway, I've joined the blogosphere. The Tenth Letter of the Alphabet blog is about lettering, logos, letterforms, calligraphy, etc.


Alex Jay
Tenth Letter of the Alphabet
Bhob, your knowledge is invaluable. Thank you for posting this information, I also wondered how it was done. Once again I'm reminded of the great community EC provided (and not just to their immediate staff!). And it's nice to see that type of dedication and commitment from the Wrotens, especially considering they personally picked up and delivered work AND provided a drawing board for artists at their studio.
Post a Comment

<< Home
Masquerade of the albino axolotls

My Photo

is the editor of Against the Grain: Mad Artist Wallace Wood (2003), reviewed by Paul Gravett.

October 2005 / November 2005 / December 2005 / January 2006 / February 2006 / March 2006 / April 2006 / May 2006 / June 2006 / July 2006 / August 2006 / September 2006 / October 2006 / November 2006 / December 2006 / January 2007 / February 2007 / March 2007 / April 2007 / May 2007 / June 2007 / July 2007 / August 2007 / September 2007 / October 2007 / November 2007 / December 2007 / January 2008 / February 2008 / March 2008 / April 2008 / May 2008 / June 2008 / July 2008 / August 2008 / September 2008 / October 2008 / November 2008 / December 2008 / January 2009 / February 2009 / March 2009 / April 2009 / May 2009 / June 2009 / July 2009 / August 2009 / September 2009 / October 2009 / November 2009 / December 2009 / January 2010 / February 2010 / March 2010 / April 2010 / May 2010 / June 2010 / July 2010 / August 2010 / September 2010 / October 2010 / November 2010 / December 2010 / January 2011 / February 2011 / March 2011 / April 2011 / May 2011 / June 2011 / July 2011 / August 2011 / September 2011 / October 2011 / November 2011 / December 2011 / January 2012 / February 2012 / March 2012 / April 2012 / May 2012 / June 2012 / July 2012 / September 2012 / October 2012 / November 2012 / December 2012 / January 2013 / February 2013 / March 2013 / April 2013 / May 2013 / June 2013 / July 2013 / August 2013 / September 2013 / October 2013 / December 2013 /

Powered by Blogger