This photo by Ricardo B. Brazziell of classic country DJ Len Brown at his home in Dripping Springs, Texas, kicks off a profile of Len by Joe Gross in the June 16 edition of the Austin American-Statesman. Behind him is the Wally Wood Weird Science cover that gave him the idea for Mars Attacks. My article on Len was the very first Potrzebie post on October 21, 2005.
From boyhood fun to a career
by Joe Gross
In the Good Book, St. Paul makes the case for putting away childish things.
But there is also something to be said for making your boyhood interests into a career.
This was the route that Len Brown took.
"I still love comics, country music, early rock ‘n' roll, science fiction, movies and baseball," the 70-year-old Brown says as we sit in his Dripping Springs home.
To wit: In his 40 years at the card and novelty company Topps, Brown wrote the backs of baseball cards, co-created Wacky Packages and Garbage Pail Kids, and wrote the card series Mars Attacks!...
Robbie in the Land of Lore
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Here is Robbie, scripted by Len Brown and illustrated by Al Williamson during the 1960s. This was an effort by Brown, Williamson and Woody Gelman to create a syndicated comic strip that would bring back the epic era of such imaginative strips as Little Nemo and Prince Valiant. Two pages were created as samples, but the days of full-page strips had already faded into the past.
The copies I have were too big for my scanner, so I had to do them in sections and then use Photoshop to jigsaw the pieces together. I then saved the final images very large so the little details Williamson drew can be easily studied. Here's how Len Brown remembers this project:
Woody and I had talked about seeing if a fantasy Sunday page could be sold (with a tip of the hat to Nemo of course). We bucked the trend at the time, because full page Sunday strips were gone with the exception of an occasional paper that still ran Prince Valiant full size. In the early 1960s that was rare.
We commissioned Al to draw two Sunday pages as a sample for the syndicates. I know we submitted it to King Features and perhaps one other syndicate. I remember one of the syndicates gave nice feedback and suggested we redraw it as a daily. But I guess it was tough to get Al on it, as we didn't pay him a lot of money, and he was in demand during those days. The nature of the two Robbie pages didn't lend themselves to statting them down to a daily strip.
The artwork was lost when Woody accidentally left it outside his office one evening. The cleaning folks were used to thinking of anything outside an office was trash. I was heartbroken, Woody felt terribly about it, and I don't believe we ever told Al the sad truth. We paid him $75 a page for each of the two pages.
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I have a memory lapse when I try to recall which Wacky Packages and Wacky Ads I devised over 35 to 40 years ago. I know one of them was the dog shaving with Rabid Shave and another was the Mustard Charge card. (See below.)
Of course, all the Wackys were much smaller than the actual products, and the main reason I did the Mustard Charge sticker was because I wanted to do a Wacky Package that could fool the eye by being the exact same size as the product being satirized.
A news story today is about the cyber attacks on Visa and MasterCard. So far as I know, no one has ever hacked into Mustard Charge.
The 1973 New York cover story is headlined Wacky Packs. I never quite understood why Topps didn't change the name to the more euphonic Wacky Packs, since that's what kids called the cards and stickers.
The usual procedure was to first go to a store, buy some products and study each until a gag came to mind. Then it was a matter of embellishing the main premise with related gags.
Working on a layout pad, one could sketch out the gag and then put the rough under another layout sheet to tighten the drawing. After inking with a Rapidograph, the rough was then colored with markers. If the color rough were accepted, editorial changes might or might not be written on it, and it would then be used as a color guide for the final art.
Back then, Topps was still in Brookyn at the Bush Terminal in Sunset Park (the setting for the new Paul Auster novel, Sunset Park). The Bush Terminal is a huge complex, used during World War II for the shipping of troop supplies to Europe. There was a plan during the 1990s to turn it into Silicon Valley East, but that never got underway.
In Topps' Product Development Department, there was a central area where secretary Faye Fleischer sat near banks of file cabinets. Creative director Woody Gelman used these to file away all rough gags, possible ideas, clippings and even various kinds of paper stocks, along with tricks, gimmicks, pop-up oddities, lenticular images and cardboard novelty items.
Gelman and writer-editor Len Brown had adjacent offices that opened into Faye's area, as did my office, which was near the offices of the imaginative Art Spiegelman, designer Rick Varesi and gagwriter Stan Hart, who had married into the company and came in only one day a week. Hart wrote the Mad movie satires and later was a two-time Emmy-winner as a scripter for The Carol Burnett Show. A door on the other side of Gelman's room led to the office of the clever cartoonist and entertaining raconteur Larry Riley, whom I described in the third installment of this series about Topps. Sometimes Jay Lynch came to New York and worked periodically in the Product Development Dept.
Each day when I entered the building, as I recall, I went past a small sign that read, "Uneeda Doll Co." The floor of my office could get quite hot, and one day I peered into the ground floor area occupied by the Uneeda company and saw fumes rising from giant boiling vats. Later I began to wonder if seepage from those fumes is why we were all going wacky in Product Development.
One day in the summer of 1968, I told Woody I was going out, left the overheated office, exited the Bush Terminal and turned on 3rd Avenue toward Bay Ridge, perspiring as I walked through the broiling Brooklyn heat to a distant supermarket. At that time of day, the place was almost deserted. I wandered the aisles, sometimes just standing and reading the copy on containers to see what might be twisted into something goofy.
I looked up and noticed the store manager at the end of an aisle, staring at me. Since my actions were not those of a usual grocery shopper, he thought I was getting ready to steal something. After making my purchases, I headed back to Topps, carrying a paper bag filled with parody potentials, including a can of frozen orange juice concentrate.
I set these up near my drawing table, locked up and took the train back to Manhattan. When I opened the office door on Monday morning, there was a surprise. With the heat rising to a bake oven temperature during the weekend, the orange juice had exploded, leaving an orangey stickiness scattered over the drawing table and the wall. It was still stuck to the wall when I left New York and moved to Boston.
Google Street View screenshot at right shows where Topps was located at 254 36th Street in Brooklyn. At left is corner of 36th Street and 3rd Avenue where Woody Gelman and Len Brown would park their cars beneath the Gowanus Expressway.
This is a page from Marvel's Crazy #1 (October 1973). I had nothing to do with Crazy, but I was the instigating art director of these disemboweled, glutinous guts in slimy seepage from the fertile brain of Basil Wolverton.
For the full story, we must jump back five years earlier to Brooklyn in 1968, when I was on the staff of Topps Chewing Gum's Product Development Department. (See previous Topps posts.) With telephone and correspondence, I supervised Wolverton on a product with the working title, Ugly Posters. To get the project underway, I first wrote descriptions of curious characters and strange situations for a full line of posters.
Usually we began a product by creating cartoon roughs, but it was felt that this was not a good idea with Wolverton. We didn't want to box him in or somehow limit his imagination. Instead, Wolverton would send in small pen sketches of his convoluted concepts based on my short descriptions and pun-filled premises. When his roughs were approved, he would go to work on a large inked drawings. By this point in his career, he had switched from flexible pens to working with a Rapidograph (which might be evident if you make a close comparison of the lines with details in his earlier drawings). As I recall, he did about one complete poster a day for almost a month.
When the finished artwork came in, I created the color guides. Using color markers, I inserted the original art into a layout pad with backing on sheets that prevented marker ink from bleeding through the paper. Then they went to the Production Department for finished borders and display lettering. After that, the posters were printed for test marketing.
One of the drawings was rejected. I had written a description of an eyeball floating in a viscous fluid leaking from a gift package with ribbons. As you can see, Wolverton carried that idea to the very edge with an image so wild that the Topps executives chose not to print it. It went into storage. How it eventually arrived at Marvel Comics is something I never knew, but it probably came about because Topps editor Len Brown was friends with Marvel editor Roy Thomas.
Lastly, a copy of the art went to Harlan Ellison to write the science fictional runaround copy, and Harlan may never have known this artwork originated at Topps. I guess it's sort of like Frazetta's Buck Rogers art that was reworked to become a cover for EC's Weird Science-Fantasy (which I previously covered as ''The Rhythmic Bestiality of Frank Frazetta'' on August 12, 2008).
Meanwhile, back at the ranch...
Before Len Brown became an Austin country music DJ, his country roots involved him in the creation of a well-remembered comic book series of the 1960s:
No matter how I struggle and strive,
I'll never get out of this world alive.
--Hank Williams
Country and Western music provides a strange springboard into the world of T.H.U.N.D.E.R. Agents. Yet today, the sounds of C&W still reverberate and echo in the distance when one traces the origin of Wallace Wood's science fictional characters back to producer Nat Levine's The Phantom Empire (1935). Elements of this 12-chapter Mascot serial were an influence during the mid-1960s creation of T.H.U.N.D.E.R. Agents. The serial featured the galloping Thunder Riders, mysterious helmeted horsemen from the "Scientific City of Murania."
Concocted during a nitrous oxide dental dream by sedated screenwriter Wallace MacDonald (1891-1978), The Phantom Empire starred Gene Autry (1907-1998), touted in the opening credits as "Radio's Singing Cowboy." Menaced by the Thunder Riders, Gene discovers the futuristic Muranian civilization beneath his Radio Ranch. MacDonald's story is a bizarre salmagundi of science fiction, musical and Western, a high-tech horse opera spiced with adventure, comedy, cowboy songs and flame-throwing robots wearing tin hats. Riding in the desert, teenagers Frankie (Frankie Darro) and Betsy Baxter (Betsy Ross King) also encounter the Thunder Riders. Reenacting the event while wearing old buckets as headgear, Frankie and Betsy organize their own group, the Junior Thunder Riders, as a kids club. The success of The Phantom Empire spurred Autry's career, and the serial chapters were later re-edited into a 70-minute feature, Men with Steel Faces (1940).
Detouring down another rural route with this country connection, the focus shifts to Brooklyn-born Len Brown, a C&W disc jockey who today spins classic country tunes Tuesday mornings over KOOP 91.7 FM in Dripping Springs, Texas. Growing up in Brooklyn in the 1940s and 1950s, he listened to mountain music, the Western swing of Bob Wills, the fatalistic songs of Hank Williams and a variety of honkytonk hellraisers. In the early 1950s, when The Phantom Empire was re-released theatrically and also seen on television, it made an indelible impression on the young Len Brown, who especially liked the Thunder Riders, sent forth by Murania's evil Queen Tika (Dorothy Christy).
Meanwhile, back at the ranch, Wally Wood's life and career had splintered into a dozen different directions after the glory days of EC. Like Len Brown, Wood also had a fondness for folk and country music, as recalled by his first wife, Tatjana. "When the Weavers first made it," said Tatjana, "we used to go to folk concerts — Kingston Trio, Odetta. But he was especially crazy about the Weavers. We went to several of their concerts. We saw Pete Seeger in the street once, and Wallace accosted him and talked to him about how much he enjoyed his singing. One of his favorites was Hank Williams. Shitkicker music was never my favorite. He would listen to this stuff for endless hours. Once in a while I’d say, 'Couldn’t we put on some classical music?' I’d put something on, but he didn’t grow up with it, and basically he never cared too much for it. So I always relented and let him put on what he wanted. I liked the folk music, but I didn’t like the hillbilly. I even made an effort to drag the poor guy to some operas in our early years, but he never cared for that too much.”
When the workaholic Wood took a break from the drawing table, he sometimes would grab his guitar to strum a few of his country favorites. Hootenannys were a feature of the Woods' annual New Year’s Eve dance parties, as Tatjana remembered: "We would clear out his studio for dancing and have people spread all over the apartments; some people would be sitting around in some corner just talking. Wallace loved to sing; he was terrific at remembering words. This psychiatrist friend and his wife were terrific at singing. He would get together with them other times all evening just singing." In 1978 Wood began taping songs for a planned record album of country and Western tunes; two years later he announced the sale of a cassette titled Wally Wood Sings.
With mutual interests in comics and country music, Wally Wood and Len Brown became friends. Brown was a creative director in the Product Development Department of Topps Chewing Gum when the two met in the early 1960s. At Brown's suggestion, Wood was hired in 1962 to do conceptual art on Topps' Mars Attacks trading cards, and he continued to illustrate a variety of Topps products in the years that followed. When Wood visited Topps' offices at 254 36th Street in Brooklyn, the conversation often turned to comics, and one day Brown described to Wood his own concept for a comic book hero: "Since it was during the Marvel Silver Age, we spoke of super-heroes. I mentioned an idea for a character I had dreamed up named Captain Thunderbolt, a hero who received his super-powers from a special belt. Wally said he liked the idea, but I was sure he was just being polite. Almost a year later, he called with the news that he was packaging a series of books for a new comics publisher, Tower Comics. Wally had remembered my concept and asked me to write a 12-page origin story. I submitted a Captain Thunderbolt story in which he fought a villain named Dynamo. This was my first attempt at scripting a super-hero comic book, and it was heavily edited by Wally. It was his little joke to give the name Len Brown to the hero's alter ego. At the time, I was embarrassed. I felt that fandom would think of me as an egomaniac who had a character named after myself. But today, looking back, I've got to admit I'm glad that Wally did it."
Interviewed by Jon B. Cooke in 2001, Len Brown detailed the origin of the character names: "Wally said he wanted to do a Justice League group kind of thing, so we batted around a few names. I recall coming up with the name of the Thunder Agents because, basically, I had always loved the old Phantom Empire serial with Gene Autry in the 1930s. I remembered that the Thunder Riders were the agents of the evil queen in the serial. I always loved the name, the Thunder Riders, so I recommended Thunder Agents to Wally."
Wood's acronymic upgrade to T.H.U.N.D.E.R. Agents (The Higher United Nations Defense Enforcement Reserves) was a nod toward TV's spy series The Man from U.N.C.L.E. (United Network Command for Law and Enforcement), which began September 22, 1964 on NBC. "Dynamo was a mutual creation," Brown told Chris Irving. "I named the character because of the belt. I was going to call him Thunderbolt and have him wear a Thunderbelt. My hero's name was Thunderbolt, and Wally changed it to Dynamo, originally the name of the villain." Yet the name Thunderbolt did not vanish completely. In the first volume of DC Comics' T.H.U.N.D.E.R. Agents Archives series, turn to page 29 of the Brown-scripted "Menace of the Iron Fog" to see a caption error where the name Thunderbolt was not deleted: "Even Thunderbolt's iron frame is shaken by the concussion..."
Robbins came bob-bob-bobbing into Brown's scripts because of someone he knew: "I was dating this girl that I was enamored with named Alice Sparrow, an odd name. I named Dynamo's girlfriend, Alice Robbins, after her... I just tried to impress this girl."
Elvis Presley was strongly influenced by the imaginative images of Fawcett Comics' Captain Marvel, Jr., as evidenced in Presley's performance poses, hairstyle, caped Vegas outfit and his TCB logo and motto: "Takin' Care of Business in a Flash." With a lightning bolt piercing the letters TCB, this Elvis mark is seen at Graceland and appeared on the tail of his jet, rings, necklaces and his tombstone. Like Elvis, Brown also found ideas flowing from the turned-on Fawcett: "Thunderbolt to me was from my love of Captain Marvel, and I wanted to have a thunderbolt on his uniform like Captain Marvel. So Wally designed it the way he thought it should look. The Thunderbelt was my concept, but Wally added all of the spy stuff. It made sense, I guess, with all the James Bond and The Man from U.N.C.L.E., which was probably on the air at that point, and it probably made it more unique."
Readers reacted to this explosive, action-packed package. Tarzan and Zorro artist Thomas Yeates, who views Wood as "an amazing storyteller," reflected, "The thing I like about Wallace Wood's work at Tower Comics is the same thing that glues all his work together, his heart and his good-natured approach to the drawing. I'm not too big on super-heroes, but Wood's comedic, in it for laughs, let's have fun with some spills-and-thrills attitude makes the stuff infectiously amusing. I like being amused. I love how he'd mix petty office politics with megalomaniacs trying to take over the world, with femme fatales, and huge scale military battles climaxing with an H-bomb. Wow! I also like the cleaner look and the nicer than usual coloring and printing. Of course, his crystal clear storytelling was always a source of wonder to me."
Thanks to the efforts of editor Dale Crain and the razor-sharp restorations of Rick Keene, Wally Wood's action adventures have been rescued and resuscitated in DC's T.H.U.N.D.E.R. Agents Archives. Recalling Gene Autry's signature song, T.H.U.N.D.E.R. Agents is back in the saddle again.
Country Roots
This is worth a listen: COUNTRY ROOTS, Friday mornings (9am-12pm CST) on KOOP 91.7 FM in Austin.
Len Brown and DJ Hucklebuck host on alternate Fridays, playing classic country music tracks from their personal collections, both familiar and forgotten.
The music generates a real down home feeling, memories of radios playing softly on the back porch.