As requested long ago, here are more pages from the very rare Mad Style Guide, which I edited in 1994 with Joe Orlando, then the associate publisher of Mad. Needed were images that could be used on T-shirts and other merchandising. I walked uptown to a T-shirt shop at Sixth Avenue and 57th Street with a copy of Mad and had the cover imprinted on a T-shirt to show a prototype to the DC Licensing Department. Joe came up with the idea of having Angelo Torres do b/w ink copies of past Mad cover paintings. The Mad #58 cover is by Kelly Freas, and Mad #238 is by Jack Rickard.
Production of the Mad Style Guide was by the designer Judy Reiser, author of a series of books on irrational human behavior (And I Thought I Was Crazy). For more, see her website.




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