Mad Style Guide
Above is a logo by Harvey Kurtzman showing the mad pursuit of a herd of centaurs. "Peel me another grape, Pocahontong," and click on logo to see the details. [Obscure quote from Mad
11] Control click the Mad Style Guide
heading to hear The Stan Freberg Show
of October 20, 1957.
As I previously mentioned here, in 1994 I was the editor of the Mad Style Guide
which featured various product designs for use in Mad
This project involved working with several Mad
cartoonists to create new art, much of which has never been seen anywhere. So I'm going to post some of it here.
Note the Kurtzman-Elder signature in the lower left corner of this border design, created in the mid-1950s as Mad
made the transition from comic book to magazine. However, this is not the same border design that first appeared on Mad
#24. Possibly after this was done, Kurtzman decided the little cartoons were so tiny and detailed that he needed a border design less complicated. Certain picture ideas, such as "The Factory," were retained in the final version (yet totally redone by Elder). This was created at a time when the long-run radio programs had vanished as millions purchased television sets, so the picture for "Radio" shows attic mice tuning in a cobweb-covered radio.
Click to enlarge. I've scanned the b/w page extremely large so details will not get lost.
Labels: elder, kurtzman, logo, mad style guide